What’s hitting the shelves? Launch of new drinks


Summer kombucha

Kombucha GT’s Living Foods brand has launched two new Synergy flavors: California Citrus and Lemon Berry (pictured above).

“For 25 years, GT’s Living Foods has been guiding people towards better health and well-being with a tasty range of pure and potent kombucha. ” Says GT Dave, founder and CEO of GT’s Living Foods. “The path to wellness begins with the choices we make every day. These new citrus flavors are a better choice for you for any occasion and a refreshing substitute for sweet and processed options.

“Perfect for both new and experienced kombucha drinkers, GT’s Synergy is an authentic raw, 100% organic kombucha, fully fermented for 30 days in small batches. Handcrafted, raw, never processed or pasteurized, Synergy offers a probiotic powerhouse with powerful organic acids, active enzymes and amino acids to aid digestion and boost immune health. USDA Certified Organic and Project Verified Non-GMO, each SYNERGY bottle is 100% organic with a natural effervescence and a brilliant crispy bite and benefits the body’s natural systems through healthy microbes.

The new flavors will be available in specialty, natural and conventional grocery stores nationwide as well as direct to consumers through GT Living Foods’ new e-commerce website.

Heineken: Mead

Heineken USA is testing a new “modern and refreshing take on traditional mead” in Denver and Nashville.

Comb & Hive is a crunchy wine made from wildflower honey and fermented sugar with orange blossom and a hint of sparkling. The 6.9% ABV drink contains 150 calories and 2g of sugar.

“Comb & Hive takes a renewed approach to wine by transforming honey and sugar into a refreshing, easy-to-drink sparkling wine”Says Karla Flores, Marketing Innovation Marketing Director at Heineken USA.

“From 2018 to 2020, with c off-premiseannual wine dollar sales increased 186% [Neilsen], we have seen consumer demand evolve towards a thirst for new varieties of flavor, easy to drink and convenient. With a focus on adults 21+ who drink wine, soft drinks and cocktails in search of a new wine to enjoy on social occasions, Comb & Hive is the new rosé. We want these consumers to enjoy Comb & Hive while connecting with their family and friends.

Little Creatures: Pacific Ale and Hazy IPA

little creatures

Australian craft brewer Little Creatures has launched its new Pacific Ale, marking its 21stAnniversary, and a new Hazy IPA.

Little Creatures Chief Brewer Russ Gosling said: Little Creatures Pacific Ale has a sweet aroma of sparkling and passion fruit, with a slightly dry but super refreshing finish. Pacific Ale captures all of the great tropical hop flavors without the bitterness – delivering a fresh brew ideal for the summer months.

Bursting with passion fruit and citrus aromas with a smooth, easy-drinking finish, this summer taste will be on taps all year round, joining Little Creatures Pale Ale, XPA, Rogers and an all-new Hazy IPA in the basic range.

The anniversary will also be marked by the launch of Little Creatures signature Pale Ale in cans; alongside the fan favorite XPA and the all new Hazy IPA.

Pacific Ale will be available at major retailers nationwide starting this week for a suggested retail price of $ 19 for a four-can pack, or $ 57 for a 16-pack. Hazy IPA will be available. starting at the end of the month for an MSRP of $ 24 for a four-can pack, or $ 69 for a 16-pack.



The new RTD SunDaze cocktail is launched exclusively in Southern California “with the goal of taking citrus cocktails beyond brunch.”

A better drink for you, by SunDaze delicious 100% Valencia orange juice blend is made using a proprietary fermentation process that turns fruit juice into a tasty, low-calorie, low-sugar alcoholic refreshment. Each cocktail contains 100% of your daily dose of vitamin C, antioxidants and probiotics and is also gluten-free, vegan, and no added sugars. ” said the mark.

SunDaze comes in three flavors: classic (“reinvents Valencia orange juice at its best with a simple formula and a sophisticated flavor that defies the best mimosa”); botanical citrus (“a blend of Valencia orange juice, rosemary and ginger root for an aromatic and tangy taste”); and spicy citrus (“a blend of Valencia orange juice with jalapeño and Thai chili for a kick that will make you think you’re sipping straight from the spicy rim of a cocktail glass”).

SunDaze retails for $ 3.99 / can. The company is led by Arthur Gallego, co-founder and CEO of SunDaze, as well as Juan Diego Cordón Toledano, co-founder and mastermind behind the formulation of the SunDaze beverage fermentation process.

bubly limited editions

passion fruit

Bubly, PepsiCo’s sparkling water brand, has launched two limited edition summer flavors.

Pineapple Coconut is a new combination flavor “which combines the tropical taste of coconut with the sweet and fresh flavor of pineapple”. Passionfruit is a refreshing sparkling flavor, returning from last year, which “captures the sweet and exotic taste of passionfruit with a slightly tangy finish”.

Both flavors are available in packs of 8 and 12 units of 12 oz. cans, as well as in exclusive packs of 18 units on eComm. The price is in line with the cost of the current bubly packs, starting at $ 3.99 (per pack of 8).

James squire zero

James squire

Australian brewer James Squire enters the alcohol-free market with the launch of James Squire Zero to complement its core range.

Brewed in Sydney, James Squire Zero is “a flavorful, alcohol-free brew expertly crafted with a balance of malt and hop notes for a crisp, crisp finish.”

“James Squire is expanding its offering with bold innovation, using truly advanced technologies to brew quality, flavorful alcohol-free beer”said Anubha Sahasrabuddhe, Lion Marketing Director.

“Our investment in a $ 6 million dealcoholization plant is a testament to Lion’s commitment to the category, but also to its desire to produce the best non-alcoholic beer on the market using the best technology in the world. We think we did.

James Squire Zero is available nationwide at liquor stores and supermarkets for a suggested retail price of $ 44 per case / $ 15 per six-pack, as well as in bottles at James Squire breweries.

Matcha Latte

Taika, a brand developing functional blends of coffee, tea and adaptogens, has launched its Matcha Latte.


A delicious blend of ceremonial grade USDA matcha and organic adaptogens, Taika’s matcha latte is the first canned matcha to hit the market, made with no added sugars and with a deliciously creamy macadamia milk and made homemade, rich in healthy fats and proteins. ” said the mark.

“While many other canned matcha drinks use non-organic culinary-grade matcha, we source the best ingredients we can get our hands on, including blind taste testing on dozens of teas, and then transform them into delicious and healthy RTD products with minimal processing and no preservatives. Kagoshima’s Taika Ceremonial Grade Organic Matcha has a nuanced sweetness and 60mg of caffeine per can (half of our coffees) that works wonderfully with our naturally sweet macadamia milk.

Each box of Taika includes carefully selected ingredients including homemade plant and nut milks, a stack of proprietary natural sweeteners, and a unique blend of adaptogens including L-Theanine, Ashwagandha, Lion’s Mane , Cordyceps Militaris and Reishi, which work in synergy. with caffeine to support creativity and keep consumers inspired, not wired ”. The products are keto-friendly, non-GMO, plant-based, gluten-free, and sustainably sourced.

The unveiling of Taika’s Matcha Latte is supported by an injection of $ 2.2 million in seed funding led by Obvious Ventures, with participation from Kindred Ventures, Human Ventures and Quiet Capital. Other angel investors include Alexia Brue (co-founder of Well + Good), Sophia Amoruso (founder and CEO of Business Class), Sean Tsao (co-founder of Caviar, owner of Halal Guys), Ryan Tedder (lead singer of One Republic) and Walter Robb (former co-CEO of Whole Foods), among others.

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