New drinks launch: August 2021



Bemuse, a range of low alcohol mead, has been launched in the UK.

Taking Britain’s oldest alcoholic drink, entrepreneurs Nataliya Peretrutova and Anna Chalov reinvented the drink to create a sparkling ‘modern artisanal mead’.

Co-founder Chalov explains: “Mead is made by fermenting honey and has been produced for thousands of years, with evidence indicating that mead was produced as much as 9,000 years ago. The Romans worshiped it, the medieval British used it as a sparkling table wine, and Tutankhamun’s tomb was even reputed to be stocked with it. Now, Bemuse offers an exciting and innovative touch for a new generation; a curiously modern artisanal mead.

“With a focus on low-alcohol meads, Bemuse has reinvented the style to produce a cool, enjoyable drink and, also, create a pioneering beverage category. Light, social drink, low in alcohol and low in calories, the Bemuse range of mead can be enjoyed all year round, alone or with a meal.

The new launch is available in four styles: sweeter and more fruity (Raspberry); plant-based (Tarragon, Basil & Hops), spicy (Ginger & Cardamom) and craft beer (Hops). The drinks contain 0.5% blood alcohol content and 40 calories per 330 ml can.

Corona Hard Seltzer Limonada

Corona Hard Seltzer Limonada Flavors - All cans

Corona has launched Corona Hard Seltzer Limonada, an extension of its hard seltzer family that is “inspired by authentic Mexican limonada recipes and made with a hint of real lemon and lime juice”.

Corona Hard Seltzer Limonada is available in four flavors: Classic Lemon Lime, Strawberry, Watermelon and Grapefruit. It is available at retailers across the United States, sold in a 12 pack (12 oz thin cans) and contains 4.5% BAC, 100 calories, 3g of carbohydrate, and 3g of sugar.

Arlu rum

arlu rum

British brand Arlu Rum launched its first RTD cans in three flavors: passion fruit and mango mojito; beer with blood orange and ginger; and spiced rum and cola.

Liam Manton, co-founder of Alderman’s Drinks, said: “With Rum 2021 proving that rum is one of this summer’s most popular drinks, it was only a matter of time before we made an RTD version of our beloved rums, so our customers can enjoy bartender-quality rum cocktails. no matter where they are.

250ml RTD cans are available in packs of 4 or 12 at Booths supermarkets and online.

Aqua pura

sparkling aqua pura

The Aqua Pura mineral water brand has launched its first sparkling water in the UK.

The sparkling wine category increased its share of the bottled water market to 14.6% in 2020, according to figures from Kantar.

“The new sparkling water, like all Aqua Pura waters, is naturally protected and comes from a special conservation area in Cumbria and is filtered through ancient rocks to provide pure and delicious mineral water,”said the mark. “The spring, which is drawn from one of the largest aquifers in the UK, is over 300m underground in the Penrith Sandstone where the water is pure. Once the natural mineral water is removed from the ground, carbon dioxide is injected for the fizzing process, resulting in optimal freshness and taste.

The launch comes as Aqua Pura deploys a new message of sustainability in its 500ml range. Sparkling’s lightweight 500ml bottles are made from 100% recycled materials and are 100% recyclable. Bottles will also include a built-in ‘twist, click and close’ cap that stays with the bottle after use instead of getting lost in nature.

Aqua Pura Sparkling will be launched nationwide at Tesco in 8 x 500ml packs, reflecting growing consumer demand to purchase multipacks.



Spirits giant Pernod Ricard has launched a new hard seltzer called Bewiz in France.

The 4.5% ABV drink has 0.4g of sugar and 94 calories per 330ml can.

The new seltzer salt is now available and comes in three flavors: lime, mint and elderflower; raspberry, hibiscus and lime; and finally lemon, ginger and grapefruit.

Portobello vodka

Independent gin brand Portobello Road Gin is branching out beyond gin for the first time with a new portfolio of English-distilled potato-alcohol-based vodka.

Under the new trade name of Portobello Road Distillery, it will launch four new expressions: Potato Vodka, Golden Madagascan Vanilla Vodka, Calabrian Bergamot Citrus Vodka and Toasted Coffee Bean Vodka. There are also plans to launch Amalfi Lemon Vodka, Asparagus Vodka and Watermelon Vodka in early fall.

Launched 10 years ago, Portobello Road Gin sees itself at the forefront of the gin resurgence and aims to play a key role in the vodka renaissance and growth of the premium flavored vodka category, which has already experienced a 49% increase in volume and 43%% increase in value year-on-year.

portabello road

The company’s recipe comes from the early stages of the pandemic, when it created 40,000 units of hand sanitizer for the Metropolitan Police. Unable to obtain English wheat alcohol for the gin, she found an English supplier of alcohol distilled from potatoes.

“Truth be told, it was a travesty to use such high quality alcohol for hand sanitizer, so we made a commitment to revisit that ingredient and use it to create something quite more worthy. for its quality – and this is how Portobello Road Vodka was born “,Explained master distiller and co-founder Jake F. Burger.

The new products will be available for on and off trade from early August with a suggested retail price of £ 24 per 70cl bottle and distributed via Mangrove.

Echo Falls new look

the echo falls

Fruit fusion and flavored wine brand Echo Falls has unveiled a new look for its Fruit Fusions 5.5% and 9.0% portfolio.

Fruit Fusions 9.0% appealed to Echo Fall’s core demographic, young wine buyers, while the 5.5% variation worked well, with consumers taking advantage of the growing trend towards moderation.

The fresh new look differentiates the two variants and aims to support the highlighting of the shelves while maintaining simplicity. Fruit Fusions 5.5% will exhibit a silvery capsule color, while the 9.0% supply will vary in color depending on flavor.

An expanded ABV call will be consistent across the range to ensure in-store clarity.

Echo Falls, worth £ 120million, is the UK’s leading fruit and flavored wine fusion brand with a 54% market share. Echo Falls Fruit Fusions 5.5% and 9.0% will be available in grocery, convenience and wholesale stores with a suggested retail price of £ 4.25 and £ 6 from August.

Nine meter hard seltzer

Global wine company Accolade Wines has launched a new line of hard salts in the UK called Nine Yards.

Available in three flavors (pink grapefruit, watermelon and sour cherry), seltzer water is composed of 100% natural flavors, with no added sweeteners, as well as the addition of milk thistle. The 4.5% ABV, 330ml cans are also vegan and gluten free.

nine meters

Over the next five years, hard seltzers will likely experience the highest growth rate in the UK’s RTD category, the carbon-neutral brand notes, citing IWSR figures. On-the-go consumption and sustainability (with reduced risk of wastage of small formats) remain a priority for consumers, with millennials being the main buying population of seltzers.

Tom Smith, Marketing Director at Accolade Wines, said: “Hard seltzers have grown in popularity in the UK and Nine Yards caters to the growing group of adventurous and environmentally conscious buyers. Cans are the perfect size for out-of-home consumption during the summer months and a refreshing option to enjoy at home.

“With dynamic packaging, strong sustainability credentials and a clear brand positioning, we are confident that our new 90 calorie and vegan Nine Yards range will stand out from the competition. Nine Yards offers a chance for people to explore a new category with exciting flavors in a convenient format.

“By launching the line directly to consumers, we can also make Nine Yards a fun brand that fits seamlessly into consumers’ lifestyles.

Nine Yards is available online for £ 2.50 per can in a pack of 12.

Yoi vegetable


Yoi, a new plant-based catering company, launched this month at independent grocery stores in the Bay Area in California with its Nut and Seed Probiotic Milks.

Yoi, which means “good” in Japanese, makes its tangy drinks in small batches from organic ingredients, including almonds, coconut, and pumpkin seeds.

After working together in the dairy industry for over a decade, co-founders Ellie Wells and Tosh Nakagawa and their families have switched to a mostly plant-based diet. They said they noticed people in their communities were doing the same: from cutting back on meat and dairy and incorporating more plants into their diets to going full vegan.

“It was a non-negotiable for us that Yoi was organic and with a great nutrient profile – high probiotic count plus prebiotic fiber and plant protein, no added sugar – yet still tasted great. a lot of different ideas and iterations before landing on the products we wanted to bring to the market ”, Wells said.

Nakagawa adds that the company also took inspiration from the ancient art of Japanese fermentation and the concept of ikigai – “your purpose” or “whatever gets you out of bed in the morning.”

“We saw the opportunity and thought, ‘How can we apply our knowledge and experience in cultivated dairy products to create healthy and tasty plant-based cultivated foods? “”

The 10 oz bottle is available in Strawberry, Vanilla Bean, Pineapple and Cocoa Nib flavors for $ 4.99. Yoi is also available in a large 23 oz bottle in unsweetened kind and in vanilla bean for $ 8.99.

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