Beyonce’s personal chef loves this lupine bean protein
Scott Findlay – a professional herbal chef trained under Gordon Ramsay – has just announced that he has discovered a ‘revolutionary’ vegan protein. The chef, who has cooked for stars like Beyonce, Rihanna, Paul McCartney, Elton John and Madonna, says Lupreme’s lupine-based protein is a top-notch source of vegetable protein. Developed by Eighth Day Foods, Lupreme provides consumers with 43 percent protein and 30 percent fiber. The innovative feed provides a versatile alternative protein that is packed with nutrients, making it a top competitor in a rapidly growing market.
“I’ve been specializing in plant-based recipes since 2004, when I started cooking for Paul McCartney,” Findlay said. “I have traveled all over the world using different herbal products and have yet to come across anything as versatile, delicious and easy to work with as Lupreme. It’s amazing and I can’t wait to work more with it.
Findlay’s approval comes as the company prepares to make its lupine product available to the public. Lupreme is not currently available for commercial purchase, but the company plans to grow following several approvals and internal advancements in manufacturing and development. Beyond Findlay’s endorsement, the company has announced that its lupine-based protein is widely received.
“We are regularly told that no other protein tastes so good and it is proven that no other protein is so gentle on the planet,” said Roger Drew, inventor of Lupreme and co-founder of Eighth Day Foods. “Its unique versatility offers food producers around the world endless opportunities to develop their own wide range of quality products, which they develop according to their own needs.
Earth Day Foods uses a proprietary fermentation process to create a meaty-textured vegetable protein sourced entirely from lupine beans. The new lupine protein is very versatile and can be shaped and flavored into a variety of meat substitutes. The company boasts that the new protein has a smooth, clean flavor that allows developers and chefs to replicate several animal products.
The company launched its brand new product at this year’s Future Food-Tech Summit, showcasing the first vegan protein of its kind. Eighth Day Foods will enter a highly saturated alternative protein market, but its lupine product showcases an exceptionally sustainable protein.
The food technology company claims that producing Lupreme is significantly healthier for the planet than producing meat and other plant-based alternatives. Growing sweet lupine restores damaged soils, enriches existing farms with beneficial nutrients, does not require water, and helps reduce greenhouse gas emissions. Total lupine production is exceptionally efficient, providing a cost effective solution for the alternative protein market. The manufacturing and farming process also creates almost no waste.
The company also emphasizes the ease of production of lupine, requiring only one ingredient for its supply chain. Earth Day Foods predicts that growth can occur easily, as 96 percent of lupine is currently grown to feed livestock. By reducing the need for meat production, Lupreme intends to reallocate lupine production to create more sustainable plant protein products.
Recently, a report from Meticulous Research predicted that the alternative protein market would reach $ 27 billion by 2027. The report explains that due to environmental pressures and growing awareness regarding health and nutrition, consumers will quickly shift their food preferences to the plant-based sector. The market is currently producing protein alternatives like Future Farm’s chickpea and soy protein or Lightlife’s pea protein, but as it grows more innovative sources of protein have become popular.
Lupreme isn’t the only legume-based protein on the market: Eat Just, based in San Fransico, uses mung beans as the main ingredient for its plant-based egg products. JUST Egg contains a significant amount of protein thanks to a proprietary method that uses mung beans to reproduce conventional eggs. The company’s popularity is increasing worldwide as the company’s products have just received regulatory approval in Europe. In the United States, the company is gearing up for a $ 3 billion IPO, which would become one of the biggest herbal debut ever.